In The Media
This page highlights select earned media placements and coverage driven by my work across content, PR, and brand storytelling. I led the end-to-end EU expansion announcement for my current company: writing, designing, editing, and distributing all campaign assets, including the article announcement, press release, and supporting brand touchpoints and media outreach. I personally pitched the story to over 150 targeted industry media contacts, securing organic high-visibility placements across major outlets in the industry, resulting in our expansion being exposed to a total monthly reach of 140,000+ and total subscribers reached of 49,480, and regional business coverage through the Indiana Chamber of Commerce.
In parallel, I independently secured complimentary global press distribution, enabling the announcement to be syndicated and seen by millions of journalists, executives, businesses, industry professionals, and decision-makers who rely on that source/channel. I also indexed our press on Google News, Yahoo News, and Bing News, hosted indefinitely for SEO. This resulted in ongoing third-party reprints, high search visibility, and long-term SEO value, turning a single press campaign into a sustained brand visibility engine supporting awareness, client growth, and long-term revenue momentum.