Measured Impact

This page highlights measurable outcomes from my work across social media, content, and full-funnel marketing leadership. In my current role, I built and executed a social and content strategy that doubled follower growth and delivered record-level engagement within the first of 2 years, driving consistent audience growth, increased visibility, and stronger top-of-funnel momentum.

In my prior role, I served as the sole driver of marketing and content during a period with no dedicated sales team. Through email marketing, event marketing, content strategy, and consistent community management my efforts directly contributed to year-over-year revenue growth for every year of my tenure (excluding the first COVID year), culminating in record-breaking revenue every single year of tenure, for the store.

This work demonstrates how intentional content, community building, and lifecycle marketing can translate into tangible business impact, and real growth.